Does Your Social Media Policy Cover Listening Ethics?
To read the rest of this great post by Chris Boudreaux click here.
Also worth thinking about are these 5 ethics questions around social listening and research providers by Rob Key:
“Questions to Ask Your Listening Provider
The Risks to Your Brand
Like search engine marketing, social intelligence is no longer a luxury; it’s a necessity. Also like search engine marketing, there are White Hats and Black Hats in social intelligence.
Working with unethical or questionable listening vendors can lead to embarrassment for your brand, lock out from key data sources, and private communities refusing to work with you. These simple questions can help your brand to stay on the ethical high road.”
Please note that the content of this blog is not original and has been taken from articles by Chris Boudreaux and Rob Key as referenced as I consider it noteworthy of discussion.
From → social media policies